Dale Sorensen Real Estate in Vero Beach Enjoys Sales Increase
Vero Beach, FL — At a time considered to be one of the most challenging for real estate companies, in contrast Dale Sorensen Real Estate saw a 25% increase in sales in 2007. What can explain it? The answer may be the power of observation and the ability to respond. Dale Sorensen founded his company thirty years ago, and he has always been able to adapt to change. So when he noticed a trend several years ago, he did not let the opportunity pass him by.
Traffic to the site comes from over 100 countries, displays more $1 million-plus properties than any other luxury real estate organization, and has grown to feature 100,000 of the world’s most remarkable properties - with an inventory totaling almost $20 billion! “I spotted the growing trend for European buyers being attracted to the East Coast of Florida several years ago,” said Sorensen. With a group of leading Brokers in Florida, he soon established an office in London to identify methods of attracting a wide range of buyers.
“Our London office is an exciting and exclusive resource for us in Vero Beach,” he said. “Our clients are delighted that we can give their homes such a reach into the international real estate community.” The London office was only the beginning. Recently DSRE placed their entire inventory over $250,000 onto the Daily Telegraph website in the U.K. The site has over 7.5 million unique users a month and is a major property portal.
“We are also uploading all our properties over $1 million onto the highly influential Country Life website,” added Dale Sorensen, Jr. “Country Life Magazine is the ‘must-have’ high-end publication in the U.K A copy of Country Life Magazine is even hand-delivered to the Queen each week! Now their website contains many of the most outstanding homes for sale from all over the world.”
It’s a natural then to understand why DSRE was just selected as a Member of Leading Real Estate Companies of the World ™, which is an exclusive global network that sells 1.3 million homes annually in the United States valued at over $400 billion, which is more than that of any national brand or franchise. “We have definitely seen a large increase in international buyers,” said Sorensen, Jr. “Several of our recently closed sales have come from the international market.”
Probably the most exciting recent news is that DSRE was recently named to the Luxury Portfolio Fine Property Collection. DSRE is the only company in Indian River County to be a member of Luxury Portfolio, which is the luxury face of a well-established international real estate network that is dominated by many of the world’s most powerful independent luxury brokerages. They provide DSRE with powerful advertising, a captivating website, international appeal, and highly ranked professionals. The Wall Street Journal and REAL Trends named Luxury Portfolio to the Real Estate Top 200, which is a ranking of real estate professionals. Luxury Portfolio scored well above both Christie’s and Sotheby’s.
Paul Boomsma, President of the Luxury Portfolio Fine Property Collection, paid a special visit to Vero Beach Monday February 25th, where he met with the sales team of DSRE and gave them an intensive morning seminar.
“We especially love being part of their award-winning luxury real estate website that is translated into multiple languages and displays property values in 22 currencies,” said Sorensen, Jr. “Traffic to the site comes from over 100 countries, displays more $1 million-plus properties than any other luxury real estate organization, and has grown to feature 100,000 of the world’s most remarkable properties - with an inventory totaling almost $20 billion!”